Purpose Implementation: Conceptualization and Measurement

Understanding what drives effective purpose implementation is the key to making more sustainable organizations. Most studies on subject of focus two its dimensions: formulation (knowledge) and practical application (contribution). However, for it be effectively implemented in organization, also involves motivating exciting people. In this article, we propose a three-dimensional formative second-order construct based knowledge, internalization contribution purpose. conceptualization purpose, occur, three dimensions must intensively consistently balanced way. Two separate were combined develop validated scale measuring intensity demonstrating that intensely within company, greater impact organizational citizenship behaviors.